Diverse marketing for a giant in the restaurant industry
We are the main marketing partner for the Amarillo restaurant chain. We implement continuous marketing for Amarillo and are strongly responsible for Amarillo's brand innovations.
Amarillo's brand renewal is fully implemented with its concepts, content and expression. The ceiling concept of the reform aims to emphasize Amarillo's role as a social, versatile and people-friendly restaurant. We are responsible for all the materials and measures required for the renewal.
We have redesigned the Amarillo logo to fit a new, youthful brand. The entire graphic design of Amarillo has also been redesigned for to be fresh and novel. For example, all the materials we implement, such as menus, some and digital materials, various video implementations, and outdoor advertising.
We also carry out a number of annual campaigns for Amarillo ranging from ceiling concepts to production. For example, our handprint can be seen in the traditional Dia de los Muertos and Cinco de Mayo campaigns, as well as in the Pirelli Party. In addition, we are in charge of continuous visibility in many of Amarillo's digital channels, as well as new digital solutions for Amarillo, such as a check-in device that utilizes Facebook check-ins and benefits for customers.