Lidl - A window to Asia
The implemented Lidl Window to Asia outdoor advertising campaign had a direct two-way video and audio connection to the centre of Singapore from Kamppi centre. The connection was open 24 hours a day for one week. The unprecedented campaign attracted both commuters and young people to communicate across the continents in real time. Inuits made the technical implementation of the campaign by using the WebRTC programming interface. In addition, Inuits monitored the connection activity throughout the week. The campaign concept and look was designed by Folk and was carried out in collaboration with ClearChannel Finland and Singapore.