Hevi reissu -stream

How can we grab the attention of pedestrians and promote a high-quality Finnish film battling with Hollywood blockbusters for viewers? We did this by replacing the movie trailer in interactive displays with a live stream staring the cast of the Hevi reissu -film the day before the premiere. With the element of surprise on their side, the cast interacted live with passers-by from a studio on the other side of town, giving away tickets to the premiere to those who had the guts to stop and participate.